Media planners, direct marketers, producers, agency executives, deal-makers and performers... these are among the people who made our first annual list of the most influential personalities in the direct response television industry.
Packy McFarland, Producer/Director/Writer
Real to Reel Productions
As a film and TV student, Packy McFarland had no idea the skills he was developing would end up helping him produce some of the most popular and lucrative infomercials in TV history. McFarland has written, directed or produced more than eighty powerful long-form programs, and hundreds of short form spots. Packy is also known as the Direct Response Script Doctor and examines, treats, and revives aging or failed DR campaigns.
He attributes his success to being teamed with strong personalities and quality products combined with a creative vision that have made his programs produce big sales. Real to Reel Productions has grossed in excess of a billion dollars for its clients.